Service marketers as well as service customers often face unique ethical issues that merit discussion. Identify the trends and concerns pertaining to the growth of the service economy. Learning Objectives: After reading this chapter, you should be able to 1. Chapter 2 The Service Economy: Supersectors and Ethical Considerations 12 economy supersectors including: (1) education and health services, (2) financial activities, (3) government, (4) information, (5) leisure and hospitality, (6) professional and business services, (7) transportation and utilities, (8) wholesale and retail trade, and (9) other services. An in-depth look into the service economy provides an overview of the service PowerPoint Slide: #2 PowerPoint Slide: #1 Describe the nine supersectors that comprise the service economy. Services marketing concepts strategies & cases 5th edition pdf.
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